Tiffany & Co.: GEAR UP
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Brief
Create a campaign for Tiffany & Co. Silver Fine Jewellery Collection that will capture the attention of the Vanguards (or trendsetters) and make them fall in love with Tiffany & Co.
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Insight
Many young people perceive their jewelleries as their protective shield.
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Idea
Make Tiffany & Co.’s silver pieces the perfect gear for people to take on their personal, day-to-day activities.
Stockholm, Sweden
Paris, France
Milan, Italy
Credits
Copywriter
Natasha Kurnia
Strategist
Emmanuelle Clebar-Dols
Art Directors
Théophile Langlet
Sungyoun Kim