Tiffany & Co.: GEAR UP

  • Brief

    Create a campaign for Tiffany & Co. Silver Fine Jewellery Collection that will capture the attention of the Vanguards (or trendsetters) and make them fall in love with Tiffany & Co.

  • Insight

    Many young people perceive their jewelleries as their protective shield.

  • Idea

    Make Tiffany & Co.’s silver pieces the perfect gear for people to take on their personal, day-to-day activities.

Stockholm, Sweden

Paris, France

Milan, Italy

Credits

Copywriter
Natasha Kurnia

Strategist
Emmanuelle Clebar-Dols

Art Directors
Théophile Langlet
Sungyoun Kim